About the brand
Where does the name BLANC BIJOU come from?
In the post war Japan, the fluoropolymers share similar properties with BLANC BIJOU and because of their rarity and their superior quality they were called "Shiroi Hôseki" which means ''White Jewel'' (Blanc Bijou in French). The brand name BLANC BIJOU is French, chosen to summarize its potential and its singularity.
When was the Company established and by who?
Hideyuki KASUGA established BLANC BIJOU in 2009 in Paris. He is the great-grandson of the man who founded NiKKi Fron, a Japanese company located in Nagano and renowned in the fields of material development. The company is independent and relies on the skills and expertise of the family company in Nagano.
Why was Paris chosen as the company's head office?
Paris is renowned worldwide as the center of the fine arts and also for the quality of its scientific researchs. Paris is the place where design, art, scientific and technical innovations, culture can shine in the most refined way. Hideyuki KASUGA, BLANC BIJOU 's founder and CEO, spent several years in Paris to continue his research on materials.
Why is the focus put on BLANC BIJOU's whiteness?
Since ancient times, it has been prized in Japan as a symbol of sacredness and purity. That's why BLANC BIJOU chose to focus on this absolute value which transcends time and space.
Do you project to launch artists using BLANC BIJOU material?
Absolutely, BLANC BIJOU aims to express in all the artistic fields to invite people to live an unique multi-sensorial experience.
Do you project to launch artists in other colours?
White remains the fundamental colour. We are developing techniques to create new tones.
What is ''the sensorial value'' on which BLANC BIJOU has chosen to focus?
Until now, more and more Japanese manufacturers have been focusing on the economic value of the products. From now on, Japan will give more importance to ''the sensorial value’’ which is based on the aesthetic sensibility and the very high cultural level that we are witnessing in the world. BLANC BIJOU as an innovative material seeks a new scale of value.
In the post war Japan, the fluoropolymers share similar properties with BLANC BIJOU and because of their rarity and their superior quality they were called "Shiroi Hôseki" which means ''White Jewel'' (Blanc Bijou in French). The brand name BLANC BIJOU is French, chosen to summarize its potential and its singularity.
When was the Company established and by who?
Hideyuki KASUGA established BLANC BIJOU in 2009 in Paris. He is the great-grandson of the man who founded NiKKi Fron, a Japanese company located in Nagano and renowned in the fields of material development. The company is independent and relies on the skills and expertise of the family company in Nagano.
Why was Paris chosen as the company's head office?
Paris is renowned worldwide as the center of the fine arts and also for the quality of its scientific researchs. Paris is the place where design, art, scientific and technical innovations, culture can shine in the most refined way. Hideyuki KASUGA, BLANC BIJOU 's founder and CEO, spent several years in Paris to continue his research on materials.
Why is the focus put on BLANC BIJOU's whiteness?
Since ancient times, it has been prized in Japan as a symbol of sacredness and purity. That's why BLANC BIJOU chose to focus on this absolute value which transcends time and space.
Do you project to launch artists using BLANC BIJOU material?
Absolutely, BLANC BIJOU aims to express in all the artistic fields to invite people to live an unique multi-sensorial experience.
Do you project to launch artists in other colours?
White remains the fundamental colour. We are developing techniques to create new tones.
What is ''the sensorial value'' on which BLANC BIJOU has chosen to focus?
Until now, more and more Japanese manufacturers have been focusing on the economic value of the products. From now on, Japan will give more importance to ''the sensorial value’’ which is based on the aesthetic sensibility and the very high cultural level that we are witnessing in the world. BLANC BIJOU as an innovative material seeks a new scale of value.
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