An astonishing, eternally white material born from rare mineral

Announcing BLANC BIJOU, a miraculous substance whose purest whiteness never diminishes with time. “BLANC BIJOU” is a phrase meaning “white jewel” in French. Created by a unique process from fluorite, a rare natural crystal, the extraordinary materials of this kind are currently used in Japan for a wide range of sophisticated applications. Yet BLANC BIJOU also has an aesthetic appeal without match or limit. With the allure of pure white, a colour deemed sacred in Japan since ancient times, BLANC BIJOU now makes its debut on the world stage.

Download BLANC BIJOU's book

Next page: The whiteness